Our advertising gives us the opportunity to reach thousands of customers and potential customers with our brand messages. Therefore, it is critical that all advertising has a consistent look that reflects Toro’s brand essence, purpose and strategy.


The following examples show how to use the placement grid, approved color palettes and fonts, and Toro’s graphical elements in your advertising. The Toro shield should be placed at the lower right corner (preferred) or centered at the bottom, and used with or without the ‘Count on it’ tagline.