American Hero Program

American Hero - Equipment Discount Program

To recognize those who serve in the United States military, as well as those who serve their communities across the country, The Toro Company has an equipment discount program, called the “American Hero Program”. Under the program, current or former members of the military, and current or former firefighters, police officers and EMTs are eligible to save 18% off the manufacturer suggested retail price of Toro landscape contractor equipment.

The American Heroes program is offered ONLY via our network of Authorized Toro Dealers (not Home Depot or Tractor Supply).

Please call or visit your local Toro dealer for the manufacturer suggested retail price as the prices shown on Toro.com are our minimum advertised pricing not MSRP. The 18% discount is applied to MSRP pricing.



Qualifying Product

To see eligible equipment click here.

Qualifying Customers

The following customer groups (current or former) are eligible for special pricing on LCE products

  • Military – must present valid military ID at time of purchase (no photocopy needed for claim)
  • Firefighters – must provide identification (photocopy for claim process)
  • EMT – must provide identification (photocopy for claim process)
  • Police Officers – must provide identification (photocopy for claim process)

To learn more about the program, visit your local Toro Dealer.

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