The Toro Brand

The Toro brand is more than just a name and logo. It is a promise of quality, productivity, dependability and performance. To help protect and grow the brand, we must all represent the brand consistently, as every element we produce can either strengthen or dilute our brand.

Logo Usage

Proper use of the Toro logo is critical in strengthening our brand equity. This section covers logo size, spacing, position, color and acceptable/unacceptable use – along with approved logo files and guidelines for co-branding.

Brand Applications

This section details Toro branding guidelines for products, all digital and web-based platforms, print marketing and advertising, apparel and merchandise, and external signage. It also includes internal resources for employees, such as PowerPoint templates, email signatures, business cards, letterhead, memo templates, fax cover sheets and more.