In addition to safety and operational graphics legally required on our products, feature call-outs are commonly requested by product marketing teams to draw attention to new and innovative features. This is commonly achieved by applying our approved secondary colors to graphics or specific parts of the machine, although kept to a minimum to not compete with the Toro brand. These graphics are to remain subordinate to the other branding elements.
In some instances, stylized graphics are designed to complement the physical layout of the product or to best explain mechanical function. Graphics should maintain the appropriate spacing with the Toro logo, as specified in our Toro branding guidelines. These graphics cannot dilute, distract or challenge the dominance of the Toro logo as it is displayed on the product. If the Toro logo is positioned over a graphic, a minimal one point rule must separate it from the graphic.
Model Number and Feature Call-Out Applications
Unacceptable Product Branding Usage
The examples shown here demonstrate unacceptable on-product branding.
Branding Exceptions
Due to geographical marketing demands and product design constraints, there are some products that require unique deviations from the previously stated guidelines. The examples shown here demonstrate those allowable exceptions.International Product Branding Examples:
Irrigation Product Branding Examples:
