The repeated use of a family of colors is an important element in strengthening Toro's brand identity.

Primary PRINT Color Palette

Our primary colors are used to create the Toro logo and 'Count on it' tagline.  They also may be used as background or text colors.


Pantone 186

C: 0%

M: 100%

Y: 80%

K: 5%

Process Black

C: 0%

M: 0%

Y: 0%

K: 100%

White

C: 0%

M: 0%

Y: 0%

K: 0%

Secondary PRINT Color Palette

Secondary colors complement the primary colors.  Use them to call out important sections of information and to add a consistent additional color palette to our communications.

Color Palette 1

Blue

Pantone 2945

C: 100%

M: 52%

Y: 2%

K: 12%

Smart Features ONLY

Pantone 7461

C: 100%

M: 40%

Y: 0%

K: 0%

Financing ONLY

Pantone 7738

C: 60%

M: 0%

Y: 80%

K: 0%

Grey

Pantone 70% Black

C: 0%

M: 0%

Y: 0%

K: 70%

Review Stars ONLY

Pantone 1235

C: 0%

M: 31%

Y: 100%

K: 0%

Sand

Pantone 5803

C: 2%

M: 0%

Y: 12%

K: 11%

Tan

Pantone 461 at 50%

C: 3%

M: 3%

Y: 17%

K: 0%

NOTE: The print colors shown may vary from the Pantone and CMYK equivalents listed. For accuracy, please use the process equivalents listed when simulating a color. These colors have not been evaluated by Pantone, Inc. and may not match the PANTONE color standards. PANTONE® is a registered trademark of Pantone, Inc.