To convey consistent messaging about our brand, and to create a consistent experience, we must be clear about what our brand stands for and what it means to our many customers. This includes our purpose, vision and mission – along with our brand promise and brand essence.
Our Purpose - To help our customers enrich the beauty, productivity and sustainability of the land.
Our Vision - To be the most trusted leader in solutions for the outdoor environment. Every day. Everywhere.
Our Mission - To deliver superior innovation and to deliver superior customer care.
Toro's Brand Promise
Toro is always there to help you care for your landscapes the way you want, when you want, better than anyone else.
Toro's Brand Essence
Our brand essence describes who we are and what we stand for in the minds of our end customers. It influences what we say, as well as how we say it.
Toro Means:
- Innovation: We lead with our relentless drive to innovate. It is our lifeblood, our legacy, and our commitment to all customers that we are honored to serve.
- Performance: Our products are trusted for their quality, durability and reliability. Our service is unsurpassed.
- Productivity: We have a reputation for building hard-working products that help our customers get the superior results they desire, and accomplish more in less time.
- Leadership: We are recognized as a global leader of innovative solutions for the outdoor environment – including turf, snow and ground-engaging equipment, and irrigation and outdoor lighting products.