Typography

Interactive Font Usage

Consistent use of font type is essential to creating a common brand presence throughout our web and digital properties. Verdana is the approved web font for all Toro-branded websites, mobile sites, microsites and mobile applications. This font should be used for everything from navigation and page titles to body copy and specifications. There are multiple variations described below. [Colors are variations of web-safe grey.] For more information, click here.

Verdana Regular
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Verdana Bold
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Primary Headline
Font: Verdana
Size: 36 pixels
Color: #333333 (dark grey)

Secondary Headline
Font: Verdana
Size: 30 pixels
Color: #333333 (dark grey)

Tertiary Headline
Font: Verdana
Size: 24 pixels
Color: #333333 (dark grey)

Body Copy
Font: Verdana
Size: 14 pixels
Color: #333333 (dark grey)

Body Copy Links
Font: Verdana
Size: 14 pixels
Color: #CC0000 (red)

Breadcrumb
Font: Verdana
Size: 14 pixels
Non-Link Color: #333333 (dark grey) Link Color: #CC0000 (red)

Site Search/Input Fields
Font: Verdana
Size: 14 pixels
Color: #999999 (light grey)

Footer Copy & Links
Font: Verdana
Size: 12 pixels
Color: #333333 (dark grey) or #FFFFFF (white)
Link Color: #CC0000 (red)

E-Newsletter Font Usage

Newsletters that are rendered via screen, such as blogs and emails, should have Verdana as the base font.

Promotional Font Usage

All promotional elements (e.g. marketing/sales promotions, contests, campaigns, financing programs, and other related announcements) should carry the approved Verdana font type. The only exception is for promotional elements part of a multi-channel campaign in which case our approved print font type (DIN Next LT Pro) can be used to maintain creative consistency. This rule also applies to web banner ads on third-party websites.